Business acumen for strategic communicators a primer /

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for...

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Bibliographic Details
Authors / Creators: Ragas, Matthew W., 1977- (Author), Culp, Ron, 1947- (Author)
Other Authors / Creators:Culp, Ron, 1947- author.
Format: Electronic eBook
Edition:First edition.
Imprint: Bingley, UK : Emerald Publishing, 2021.
Online Access:Available in ProQuest Ebook Central - Academic Complete.