Business Acumen for Strategic Communicators : A Primer.
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for...
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| Author / Creator: | |
|---|---|
| Other Authors / Creators: | Culp, Ron. |
| Format: | eBook Electronic |
| Language: | English |
| Imprint: | Bingley : Emerald Publishing Limited, 2021. |
| Subjects: | |
| Local Note: | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| Online Access: | Click to View |