Business Acumen for Strategic Communicators : A Primer.
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for...
Saved in:
| Author / Creator: | |
|---|---|
| Other Authors / Creators: | Culp, Ron. |
| Format: | eBook Electronic |
| Language: | English |
| Imprint: | Bingley : Emerald Publishing Limited, 2021. |
| Subjects: | |
| Local Note: | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| Online Access: | Click to View |
| LEADER | 01913nam a22004093i 4500 | ||
|---|---|---|---|
| 001 | EBC6484578 | ||
| 003 | MiAaPQ | ||
| 005 | 20220528134930.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 220528s2021 xx o ||||0 eng d | ||
| 020 | |a 9781838676599 |q (electronic bk.) | ||
| 020 | |z 9781838676629 | ||
| 035 | |a (MiAaPQ)EBC6484578 | ||
| 035 | |a (Au-PeEL)EBL6484578 | ||
| 035 | |a (OCoLC)1239987019 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD58.7-58.95 | |
| 082 | 0 | |a 658.45 | |
| 100 | 1 | |a Ragas, Matthew W. | |
| 245 | 1 | 0 | |a Business Acumen for Strategic Communicators : |b A Primer. |
| 264 | 1 | |a Bingley : |b Emerald Publishing Limited, |c 2021. | |
| 264 | 4 | |c ©2021. | |
| 300 | |a 1 online resource (333 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you. | ||
| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Success in business. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Culp, Ron. | |
| 776 | 0 | 8 | |i Print version: |a Ragas, Matthew W. |t Business Acumen for Strategic Communicators |d Bingley : Emerald Publishing Limited,c2021 |z 9781838676629 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/well/detail.action?docID=6484578 |z Click to View |