Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and Its Stakeholders.

Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them.

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Bibliographic Details
Author / Creator: Ragas, M.
Other Authors / Creators:Culp, E.
Format: eBook Electronic
Language:English
Imprint: New York : Palgrave Macmillan US, 2014.
Subjects:
Local Note:Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Online Access:Click to View