Business acumen for strategic communicators a primer /
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for...
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| Authors / Creators: | , |
|---|---|
| Other Authors / Creators: | Culp, Ron, 1947- author. |
| Format: | Electronic eBook |
| Language: | English |
| Edition: | First edition. |
| Imprint: | Bingley, UK : Emerald Publishing, 2021. |
| Subjects: | |
| Online Access: | Available in ProQuest Ebook Central - Academic Complete. |
| LEADER | 01932cam a22003853i 4500 | ||
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| 003 | EBZ | ||
| 006 | m o d |||||| | ||
| 007 | cr|unu|||||||| | ||
| 008 | 211006t20212021enka ob 001 0 eng d | ||
| 020 | |z 9781838676629 | ||
| 020 | |a 9781838676599 (online) | ||
| 020 | |a 9781838676612 (online) | ||
| 035 | |a (OCoLC)on1233164053 | ||
| 035 | |a (EBZ)ebs27722882e | ||
| 040 | |a YDX |b eng |d EBZ | ||
| 042 | |a lccopycat | ||
| 050 | 0 | 0 | |a HF5718 |b .R339 2021 |
| 100 | 1 | |a Ragas, Matthew W., |d 1977- |e author. | |
| 245 | 1 | 0 | |a Business acumen for strategic communicators |h [electronic resource] : |b a primer / |c by Matthew W. Ragas and Ron Culp. |
| 246 | 2 | |a Business Acumen for Strategic Communicators: A Primer | |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing, |c 2021. | |
| 264 | 4 | |c ©2021 | |
| 504 | |a Includes bibliographical references (pages 257-291) and index. | ||
| 520 | |a Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you. | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Success in business. | |
| 650 | 7 | |a Business communication. |2 fast |0 (OCoLC)fst00842419 | |
| 650 | 7 | |a Success in business. |2 fast |0 (OCoLC)fst01137062 | |
| 700 | 1 | |a Culp, Ron, |d 1947- |e author. | |
| 773 | 0 | |t ProQuest Ebook Central - Academic Complete |d ProQuest Info & Learning Co | |
| 776 | 0 | 8 | |i ebook version : |z 9781838676612 |
| 776 | 1 | |t Business acumen for strategic communicators |w (OCoLC)on1233164053 |w (DLC)2021301461 | |
| 856 | 4 | 0 | |3 Full text available |z Available in ProQuest Ebook Central - Academic Complete. |u https://ezproxy.wellesley.edu/login?url=https://ebookcentral.proquest.com/lib/well/detail.action?docID=6484578 |