Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence /

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve...

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Bibliographic Details
Other Authors / Creators:Anning-Dorson, Thomas. editor.
Hinson, Robert E. editor.
Coffie, Stanley. editor.
Bosah, Genevieve. editor.
Abdul-Hamid, Ibn Kailan. editor.
Other Corporate Authors / Creators:SpringerLink (Online service)
Format: Electronic eBook
Edition:1st ed. 2022.
Imprint: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Series:Palgrave Studies of Marketing in Emerging Economies,
Online Access:Available in Springer Business and Management eBooks 2022 English/International.