Marketing Communications and Brand Development in Emerging Economies Volume I Contemporary and Future Perspectives /

“This book is a map for brand managers in today’s fast-changing theatre of marketing communications.” —Honourable Kojo Oppong Nkrumah, Minister of Information, Ghana “This book covers contemporary topics in marketing along with relevant examples and theoretical lenses.” —Prashant Salwan, Professor o...

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Bibliographic Details
Other Authors / Creators:Adeola, Ogechi. editor.
Hinson, Robert E. editor.
Sakkthivel, A M. editor.
Other Corporate Authors / Creators:SpringerLink (Online service)
Format: Electronic eBook
Edition:1st ed. 2022.
Imprint: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Series:Palgrave Studies of Marketing in Emerging Economies,
Online Access:Available in Springer Business and Management eBooks 2022 English/International.