Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues /
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory...
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| Other Authors / Creators: | Anning-Dorson, Thomas. editor. Hinson, Robert E. editor. Boateng, Henry. editor. Anani-Bossman, Albert. editor. Kirgiz, Ayça Can. editor. Gujral, Meenakshi. editor. |
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| Other Corporate Authors / Creators: | SpringerLink (Online service) |
| Format: | Electronic eBook |
| Language: | English |
| Edition: | 1st ed. 2021. |
| Imprint: | Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021. |
| Series: | Palgrave Studies of Marketing in Emerging Economies,
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| Subjects: | |
| Online Access: | Available in Springer Business and Management eBooks 2021 English/International. |