Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues /

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory...

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Bibliographic Details
Other Authors / Creators:Anning-Dorson, Thomas. editor.
Hinson, Robert E. editor.
Boateng, Henry. editor.
Anani-Bossman, Albert. editor.
Kirgiz, Ayça Can. editor.
Gujral, Meenakshi. editor.
Other Corporate Authors / Creators:SpringerLink (Online service)
Format: Electronic eBook
Edition:1st ed. 2021.
Imprint: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Series:Palgrave Studies of Marketing in Emerging Economies,
Online Access:Available in Springer Business and Management eBooks 2021 English/International.