Democratizing luxury : name brands, advertising, and consumption in modern Japan /

Democratizing luxury : name brands, advertising, and consumption in modern Japan /

"Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved...

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Bibliographic Details
Author / Creator: Culver, Annika A., 1975- (Author)
Format: eBook Electronic
Language:English
Imprint: Honolulu : University of Hawaiʻi Press, [2024]
Subjects:
Branding (Marketing) > Japan > History > Case studies.
Marketing > Japan > History > Case studies.
Advertising > Japan > History > Case studies.
Consumers' preferences > Japan > History > Case studies.
Women consumers > Japan > History > Case studies.
Advertising
Branding (Marketing)
Consumers' preferences
Marketing
Women consumers
Japan
Case studies
History
Online Access:Click here for full text at JSTOR
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