Democratizing luxury : name brands, advertising, and consumption in modern Japan /

"Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved...

Full description

Saved in:
Bibliographic Details
Author / Creator: Culver, Annika A., 1975- (Author)
Format: eBook Electronic
Language:English
Imprint: Honolulu : University of Hawaiʻi Press, [2024]
Subjects:
Online Access:Click here for full text
LEADER 06102cam a2200757 i 4500
001 on1395903825
003 OCoLC
005 20240614043817.0
006 m o d
007 cr cnu---unuuu
008 230630t20242024hiuab ob 001 0 eng
010 |a  2023030767 
040 |a DLC  |b eng  |e rda  |c DLC  |d OCLCO  |d EBLCP  |d YDX  |d JSTOR  |d YDX  |d OCLCQ  |d N$T  |d OCLCF  |d OCLCO  |d GZM 
020 |a 9780824896706  |q electronic book 
020 |a 082489670X  |q electronic book 
020 |z 9780824895167  |q hardcover 
035 |a (OCoLC)1395903825 
037 |a 22573/cats1748593  |b JSTOR 
042 |a pcc 
043 |a a-ja--- 
050 0 4 |a HF5415.12.J3  |b C85 2024 
072 7 |a HIS  |x 021000  |2 bisacsh 
072 7 |a SOC  |x 002010  |2 bisacsh 
072 7 |a BUS  |x 016000  |2 bisacsh 
072 7 |a BUS  |x 073000  |2 bisacsh 
072 7 |a BUS  |x 043030  |2 bisacsh 
072 7 |a SOC  |x 052000  |2 bisacsh 
082 0 0 |a 658.800952  |2 23/eng/20230828 
049 |a WELX 
100 1 |a Culver, Annika A.,  |d 1975-  |e author.  |0 http://id.loc.gov/authorities/names/no2013045462 
245 1 0 |a Democratizing luxury :  |b name brands, advertising, and consumption in modern Japan /  |c Annika A. Culver. 
246 3 0 |a Name brands, advertising, and consumption in modern Japan 
264 1 |a Honolulu :  |b University of Hawaiʻi Press,  |c [2024] 
264 4 |c ©2024 
300 |a 1 online resource (xvi, 395 pages) :  |b illustrations, map 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Craftsmanship and Proto-branding in the Tokugawa Era -- Commodifying Western Modernity, New Japanese Corporations, and the Department Store -- Modern Girls and Salarymen Consuming the West -- Frugality, Patriotic Consumption, and the Military -- Consuming the Bright Life -- Consuming Japaneseness and Global Brand-Name Recognition -- The Rise of "Cool Japan" and Japanese Luxury-Consuming Communities in the Virtual World. 
520 |a "Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time, Western ideas of modernity merged with earlier artisanal ideals to create Japanese connotations of luxury for readily accessible products. Businesses manufactured items at all price points to increase consumer attainability, while starkly curtailing production for limited editions to augment desirability. Between the late nineteenth and twenty-first centuries, control over family disposable income transformed Japanese middle-class women into an important market. Growth of purchasing power among women corresponded with Japanese goods diffusing throughout the empire, and globally after the Asia-Pacific war (1931-1945). This book offers case studies that examine affordable luxury consumer items often advertised to women, including drinks, beauty products, fashion, and timepieces. Japanese companies have capitalized on affordable luxury since a flourishing domestic mercantile economy began in the Tokugawa period (1603-1868), showcasing brand-name shops, renowned artisans, and mass-produced woodblock prints by famous artists. In the late nineteenth century, personalized service expanded within department stores like Mitsukoshi, Shiseidō cosmetic counters, and designer boutiques. Shiseidō now globally markets invented traditions of omotenashi, Japanese "values" of hospitality expressed in purchasing and consuming its products. In postwar times, when a thriving democracy and middle-class were tied to greater disposable income and consumerism, companies rebuilt a growing consumer base among cautious shoppers: democratizing luxury at reasonable prices and maintaining business patterns of accessibility, high quality, and exemplary service. Nationalism amid economic success soon blended with myths of unique Japanese identity in a mass consumer society, suffused by commodity fetishism with widely available brand names. As the first comprehensive history of iconic Japanese name brands and their unique connotations of luxury and accessibility in modern Japan and elsewhere, Democratizing Luxury explores company histories and reveals strategies that lead customers to consume these alluring commodities"--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (viewed on February 01, 2024). 
650 0 |a Branding (Marketing)  |z Japan  |x History  |v Case studies. 
650 0 |a Marketing  |z Japan  |x History  |v Case studies. 
650 0 |a Advertising  |z Japan  |x History  |v Case studies. 
650 0 |a Consumers' preferences  |z Japan  |x History  |v Case studies. 
650 0 |a Women consumers  |z Japan  |x History  |v Case studies. 
650 6 |a Stratégie de marque  |z Japon  |x Histoire  |v Études de cas. 
650 6 |a Marketing  |z Japon  |x Histoire  |v Études de cas. 
650 6 |a Consommateurs  |x Préférences  |z Japon  |x Histoire  |v Études de cas. 
650 6 |a Consommatrices  |z Japon  |x Histoire  |v Études de cas. 
650 7 |a HISTORY / Asia / Japan  |2 bisacsh 
650 7 |a Advertising  |2 fast 
650 7 |a Branding (Marketing)  |2 fast 
650 7 |a Consumers' preferences  |2 fast 
650 7 |a Marketing  |2 fast 
650 7 |a Women consumers  |2 fast 
651 7 |a Japan  |2 fast 
655 7 |a Case studies  |2 fast 
655 7 |a History  |2 fast 
776 0 8 |i Print version:  |a Culver, Annika A., 1975-  |t Democratizing luxury  |d Honolulu : University of Hawaiʻi Press, [2024]  |z 9780824895167  |w (DLC) 2023030766 
856 4 0 |z Click here for full text  |u https://ezproxy.wellesley.edu/login?url=https://www.jstor.org/stable/10.2307/jj.1791891 
908 |a JSTOR-DDA 
909 |a 10.2307/jj.1791891 
910 |a Books at JSTOR Demand Driven Acquisitions (DDA) 
994 |a 92  |b WEL