The 'glocalization' of mobile telephony in West and Central Africa : consumer appropriation and corporate acculturation : a case study in Cameroon and Guinea-Conakry /
This book examines the 'glocalization' - the adaptation of a global telecommunication technology to local particularities - in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephon...
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| Author / Creator: | |
|---|---|
| Format: | eBook Electronic |
| Language: | English |
| Imprint: | Mankon, Bamenda : Langaa Research & Publishing CIG, [2018] |
| Subjects: | |
| Online Access: | Click here for full text at JSTOR |
| LEADER | 03669cam a2200577 i 4500 | ||
|---|---|---|---|
| 001 | on1065364916 | ||
| 003 | OCoLC | ||
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| 020 | |a 995655040X |q (electronic book) | ||
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| 100 | 1 | |a Smith, Max A., |e author. | |
| 245 | 1 | 5 | |a The 'glocalization' of mobile telephony in West and Central Africa : |b consumer appropriation and corporate acculturation : a case study in Cameroon and Guinea-Conakry / |c Max A. Smith. |
| 264 | 1 | |a Mankon, Bamenda : |b Langaa Research & Publishing CIG, |c [2018] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Terminology and literature review -- Case study of consumer appropriation in Cameroon -- Corporate acculturation : case study of MTN-Guinea -- ICT4D and ungrounded optimism. | |
| 500 | |a Title from digital title page (viewed on December 12, 2018). | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This book examines the 'glocalization' - the adaptation of a global telecommunication technology to local particularities - in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephony, and the extent to which telecommunication companies acculturate their marketing strategies to consumer preferences and local realities. The book interrogates the presumptive neutrality of technology and presents evidence of agency superseding supposedly fixed limitations of use for mobile phones. In opposition to the notion of an Africa 'lagging' behind, the book also nuances the development discourse so often associated with the 'leapfrog' and spread of mobile telephony south of the Sahara. Overall, this study highlights ways in which agency leads to modernity being refracted locally in West and Central Africa and reflects on the tension at play between 'globalizers' and 'globalized'. | ||
| 650 | 0 | |a Cell phones |z Cameroon |v Case studies. | |
| 650 | 0 | |a Cell phones |z Guinea |v Case studies. | |
| 650 | 0 | |a Cell phone users. |0 http://id.loc.gov/authorities/subjects/sh2014000128 | |
| 650 | 0 | |a Acculturation. |0 http://id.loc.gov/authorities/subjects/sh85000442 | |
| 650 | 7 | |a Acculturation |2 fast | |
| 650 | 7 | |a Cell phone users |2 fast | |
| 650 | 7 | |a Cell phones |2 fast | |
| 651 | 7 | |a Cameroon |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJrrCCJKHyfBgbQyKWtR8C | |
| 651 | 7 | |a Guinea |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJrcpTvMJBkXg7dwdDyGHC | |
| 655 | 7 | |a Case studies |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Smith, Max A. |t 'Glocalization' of mobile telephony in West and Central Africa. |d Mankon, Bamenda : Langaa Research & Publishing CIG, [2018] |z 9789956550401 |w (OCoLC)1055683182 |
| 856 | 4 | 0 | |z Click here for full text at JSTOR |u https://ezproxy.wellesley.edu/login?url=https://www.jstor.org/stable/10.2307/j.ctvh9vwgk |
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