The 'glocalization' of mobile telephony in West and Central Africa : consumer appropriation and corporate acculturation : a case study in Cameroon and Guinea-Conakry /
This book examines the 'glocalization' - the adaptation of a global telecommunication technology to local particularities - in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephon...
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| Format: | eBook Electronic |
| Language: | English |
| Imprint: | Mankon, Bamenda : Langaa Research & Publishing CIG, [2018] |
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| Online Access: | Click here for full text at JSTOR |