Political branding strategies campaigning and governing in Australian politics /

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Detalhes bibliográficos
Author / Creator:	Downer, Lorann (Author)
Formato:	Recurso Electrónico livro electrónico
Idioma:	English
Imprint:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Colecção:	Palgrave studies in political marketing and management. Palgrave pivot.
Assuntos:	Australian Labor Party. Campaign management > Australia. Political campaigns > Australia. Branding (Marketing) > Political aspects > Australia. Australia > Politics and government > 21st century.
Acesso em linha:	Available in Springer Business and Management eBooks 2016 English/International.

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