Political branding strategies campaigning and governing in Australian politics /
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Author / Creator: | |
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Format: | Electronic eBook |
Language: | English |
Imprint: | Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016. |
Series: | Palgrave studies in political marketing and management.
Palgrave pivot. |
Subjects: | |
Online Access: | Available in Springer Business and Management eBooks 2016 English/International. |
LEADER | 01812cam a22003973i 4500 | ||
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001 | ebs15425103e | ||
003 | EBZ | ||
006 | m o d |||||| | ||
007 | cr|unu|||||||| | ||
008 | 160803s2016 enka ob 001 0 eng d | ||
020 | |z 9781137580283 | ||
020 | |z 9781349845583 | ||
020 | |a 9781137580290 (online) | ||
035 | |a (OCoLC)ocn934882443 | ||
035 | |a (EBZ)ebs15425103e | ||
040 | |a YDXCP |b eng |d EBZ | ||
042 | |a lccopycat | ||
050 | 0 | 0 | |a JQ4098.L3 |b D68 2016 |
100 | 1 | |a Downer, Lorann, |e author. | |
245 | 1 | 0 | |a Political branding strategies |h [electronic resource] : |b campaigning and governing in Australian politics / |c Lorann Downer. |
246 | 3 | 0 | |a Campaigning and governing in Australian politics |
246 | 2 | |a Political Branding Strategies: Campaigning and Governing in Australian Politics | |
264 | 1 | |a Houndmills, Basingstoke, Hampshire ; |a New York, NY : |b Palgrave Macmillan, |c 2016. | |
490 | 1 | |a Palgrave studies in political marketing and management | |
490 | 1 | |a Palgrave pivot | |
504 | |a Includes bibliographical references and index. | ||
610 | 2 | 0 | |a Australian Labor Party. |
650 | 0 | |a Campaign management |z Australia. | |
650 | 0 | |a Political campaigns |z Australia. | |
650 | 0 | |a Branding (Marketing) |x Political aspects |z Australia. | |
651 | 0 | |a Australia |x Politics and government |y 21st century. | |
773 | 0 | |t Springer Business and Management eBooks 2016 English/International |d Springer Nature | |
776 | 1 | |t Political branding strategies |w (OCoLC)ocn934882443 |w (DLC)2016449360 | |
830 | 0 | |a Palgrave studies in political marketing and management. | |
830 | 0 | |a Palgrave pivot. | |
856 | 4 | 0 | |3 Full text available |z Available in Springer Business and Management eBooks 2016 English/International. |u https://ezproxy.wellesley.edu/login?url=https://link.springer.com/10.1057/9781137580290 |