Political branding strategies campaigning and governing in Australian politics /

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Bibliographic Details
Author / Creator: Downer, Lorann (Author)
Format: Electronic eBook
Language:English
Imprint: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Series:Palgrave studies in political marketing and management.
Palgrave pivot.
Subjects:
Online Access:Available in Springer Business and Management eBooks 2016 English/International.
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020 |z 9781137580283 
020 |z 9781349845583 
020 |a 9781137580290 (online) 
035 |a (OCoLC)ocn934882443 
035 |a (EBZ)ebs15425103e 
040 |a YDXCP   |b eng   |d EBZ 
042 |a lccopycat 
050 0 0 |a JQ4098.L3  |b D68 2016 
100 1 |a Downer, Lorann,  |e author. 
245 1 0 |a Political branding strategies  |h [electronic resource] :  |b campaigning and governing in Australian politics /  |c Lorann Downer. 
246 3 0 |a Campaigning and governing in Australian politics 
246 2 |a Political Branding Strategies: Campaigning and Governing in Australian Politics 
264 1 |a Houndmills, Basingstoke, Hampshire ;  |a New York, NY :  |b Palgrave Macmillan,  |c 2016. 
490 1 |a Palgrave studies in political marketing and management 
490 1 |a Palgrave pivot 
504 |a Includes bibliographical references and index. 
610 2 0 |a Australian Labor Party. 
650 0 |a Campaign management  |z Australia. 
650 0 |a Political campaigns  |z Australia. 
650 0 |a Branding (Marketing)  |x Political aspects  |z Australia. 
651 0 |a Australia  |x Politics and government  |y 21st century. 
773 0 |t Springer Business and Management eBooks 2016 English/International   |d Springer Nature 
776 1 |t Political branding strategies  |w (OCoLC)ocn934882443  |w (DLC)2016449360 
830 0 |a Palgrave studies in political marketing and management. 
830 0 |a Palgrave pivot. 
856 4 0 |3 Full text available  |z Available in Springer Business and Management eBooks 2016 English/International.  |u https://ezproxy.wellesley.edu/login?url=https://link.springer.com/10.1057/9781137580290