Tourism and Generation Y.

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

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Author / Creator: Benckendorfff, P.J.
Other Authors / Creators:Moscardo, G.
Pendergast, Donna.
Định dạng: eBook Điện tử
Ngôn ngữ:English
Imprint: Wallingford : CABI, 2009.
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Local Note:Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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