Tourism and Generation Y.
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.
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| Author / Creator: | |
|---|---|
| Other Authors / Creators: | Moscardo, G. Pendergast, Donna. |
| Format: | eBook Electronic |
| Language: | English |
| Imprint: | Wallingford : CABI, 2009. |
| Subjects: | |
| Local Note: | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| Online Access: | Click to View |