Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 /
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...
Saved in:
| Author / Creator: | |
|---|---|
| Format: | eBook Electronic |
| Language: | English |
| Imprint: | Amsterdam : Amsterdam University Press, [2018] |
| Subjects: | |
| Access: | Open Access |
| Online Access: | Click here for full text |