Political polling in the digital age : the challenge of measuring and understanding public opinion /
"The 2008 presidential election was a 'perfect storm' for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect, in which white voters misrepresent their intentions of...
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Other Authors / Creators: | Goidel, Robert K., 1967- |
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Format: | eBook Electronic |
Language: | English |
Imprint: | Baton Rouge, La. : Louisiana State University Press, ©2011. |
Series: | Media & public affairs.
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Subjects: | |
Online Access: | Click here for full text at Project MUSE |