Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial mark...
Kaydedildi:
| Other Authors / Creators: | Ford, John B. editor. Honeycutt, Jr., Earl D. editor. |
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| Other Corporate Authors / Creators: | SpringerLink (Online service) |
| Materyal Türü: | Elektronik Ekitap |
| Dil: | English |
| Edisyon: | 1st ed. 2015. |
| Imprint: | Cham : Springer International Publishing : Imprint: Springer, 2015. |
| Seri Bilgileri: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Konular: | |
| Online Erişim: | Available in Springer Business and Economics eBooks 2015 English/International. |