Gamification and Consumer Engagement Creating Value in Context of ICT Development /
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research...
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| Other Authors / Creators: | Gatautis, Rimantas. editor. Banytė, Jūratė. editor. Vitkauskaitė, Elena. editor. |
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| Other Corporate Authors / Creators: | SpringerLink (Online service) |
| Format: | Electronic eBook |
| Language: | English |
| Edition: | 1st ed. 2021. |
| Imprint: | Cham : Springer International Publishing : Imprint: Springer, 2021. |
| Series: | Progress in IS,
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| Subjects: | |
| Online Access: | Available in Springer Business and Management eBooks 2021 English/International. |