Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /
This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television...
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| Authors / Creators: | , |
|---|---|
| Other Authors / Creators: | Mason, Daniel S. author. |
| Other Corporate Authors / Creators: | SpringerLink (Online service) |
| Format: | Electronic eBook |
| Language: | English |
| Edition: | 1st ed. 2018. |
| Imprint: | Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018. |
| Subjects: | |
| Online Access: | Available in Springer Business and Management eBooks 2018 English/International. |