The association guide to going global new strategies for a changing economic landscape /
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| Author / Creator: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Imprint: | Hoboken, N.J. : Wiley, c2010. |
| Subjects: | |
| Online Access: | Available in ProQuest Ebook Central - Academic Complete. |
Table of Contents:
- Foreword
- Introduction
- Chapter 1. Why Go Global?
- Long-Term Implication of Current Trends
- Leading the Way in a Flattened World
- The Rise of SMEs in the Global Arena
- Opportunities in the Face of Declining Membership: How to Survive When Dealing with Industry Consolidation
- Outwit, Outplay, Outlast: Today's Associations need Creativity, Imagination, and a New Focus to Survive
- Putting the Market in the Driver's Seat
- Is a Global Strategy Beyond Your Means?
- Associations Could Profit from Global Opportunities
- Assisting Countries in need With Associations' Missions
- Making the Case to Go Global
- Rising to the Challenge
- Chapter 2. Common Problems in the Global Arena
- Globalization in the New Millennium
- Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs
- Global Localization
- Sorting Out What is Global From What is Local
- Chapter 3. The Structure of the Globalized Association
- A Regional Development Strategy
- Buy-in Through Collaboration
- Bigger May Not be Better for Associations Planning to Go Global
- Strategic Alliances and Sister Companies
- Regional Structure, Board Members, and Localization
- What is Fair in a Global Democratic Governance Structure?
- Leadership in a Consensus-based Environment
- Chapter 4. Funding and Financing
- Sources of Income
- Mixed Signals on Globalization
- The Globalization Dilemma
- Moving from Corporate Sponsorship to Corporate Partnership
- Chapter 5. Language and Culture
- Cross Cultural Deal Making: Don't Take 'Yes' for an Answer!
- Language and Policies Relating to Languages
- Guarding Your Intellectual Property Rights
- Should Your Brand be Scrubbed Clean of any Cultural Bias?
- Foreign Representatives
- Term Limits
- Flexibility and the Ability to Make Mistakes
- Strategic or Organizational Values
- Being True to your Word
- When in Rome
- The Tug of War between Local and Global
- Chapter 6. Endeavors in Specific Countries
- Global Strategies begin with Research
- Entering the Chinese Market
- Succeeding in India
- Special Challenges in Trans- Atlantic Relations
- Following the Flag
- Relative Merits of these Markets
- The Fee-for-service Model Migration
- Chapter 7. Successes and Failures
- Key Ingredients to Globalization Success
- Action Plans For Globalization Success
- A Look at Four Options
- Costs versus Benefits of Each Model in Four Overseas Market Categories
- Chapter 8. Final Thoughts on Truly Becoming "Global"
- Globalization is Survival: Becoming Global as an Anecdote to Stagnant or Declining Markets
- Globalization is a New Opportunity: Becoming Global is not just for the Wealthy
- Globalization is a Tidal Force: Doing Well by Doing Good
- Globalization is Outreach: Communities of Common Interest
- Doing Well by Doing Good-Continued
- About the Author
- Index