Niche Envy : Marketing Discrimination in the Digital Age.
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
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| Author / Creator: | |
|---|---|
| Format: | eBook Electronic |
| Language: | English |
| Imprint: | Cambridge : MIT Press, 2006. |
| Subjects: | |
| Local Note: | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| Online Access: | Click to View |