Branding TV : Principles and Practices.
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying...
Saved in:
| Author / Creator: | |
|---|---|
| Other Authors / Creators: | Batten, Alan. |
| Format: | eBook Electronic |
| Language: | English |
| Edition: | 2nd ed. |
| Imprint: | Oxford : Taylor & Francis Group, 2005. |
| Subjects: | |
| Local Note: | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| Online Access: | Click to View |