Graphic Design As Communication.
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has bee...
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| Author / Creator: | |
|---|---|
| Format: | eBook Electronic |
| Language: | English |
| Imprint: | London : Taylor & Francis Group, 2005. |
| Subjects: | |
| Local Note: | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| Online Access: | Click to View |
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| 245 | 1 | 0 | |a Graphic Design As Communication. |
| 264 | 1 | |a London : |b Taylor & Francis Group, |c 2005. | |
| 264 | 4 | |c ©2005. | |
| 300 | |a 1 online resource (213 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 505 | 0 | |a Intro -- GRAPHIC DESIGN AS COMMUNICATION -- Copyright -- Contents -- List of Illustrations -- Acknowledgements -- 1 Introduction -- Introduction -- Who is this book for? -- What is this book about? -- Chapter outlines -- 2 Graphic Design and Communication -- Introduction -- What is graphic design? -- The functions of graphic design -- Information -- Persuasion -- Decoration -- Magic -- Metalinguistic and phatic functions -- What is communication? -- Communication theory -- Semiology -- Signs and codes -- Conclusion -- Further reading -- 3 Meaning: Words and Images -- Introduction -- Types of signs -- Meaning: denotation and connotation -- Meaning: layout -- Meaning: anchorage and relay -- Foucault and graphic design -- Metaphor/metonymy/synechdoche -- Conclusion -- Further reading -- 4 Social, Cultutal and Economic Functions -- Introduction -- The relation to society and culture -- Society -- Social functions -- Culture -- Cultural functions -- Childhood -- Gender -- The relation to economics -- Consumption -- Anti-consumption -- Conclusion -- Further reading -- 5 Audiences and Markets -- Introduction -- Target practice -- Ethnicity/race -- Age -- Gender -- Conclusion -- Further reading -- 6 Modernism -- Introduction -- What is modernism? -- Modernism and graphic design -- European modernism -- American modernism -- Conclusion -- Further reading -- 7 Postmodernism and Globalisation -- Introduction -- What is postmodernism? -- Postmodernism and graphic design -- What is globalisation? -- Globalisation and graphic design -- Conclusion -- Further reading -- 8 Graphic Design and Art -- Introduction -- Art, graphic design and meaning -- The artist and the designer -- Cultural significance -- Expression and individuality -- Creativity and problem-solving -- Function -- Aura -- Conclusion -- Further reading -- 9 Conclusion -- Bibliography -- Index. | |
| 520 | |a What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is. | ||
| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | |a Symbolism in art. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Barnard, Malcolm |t Graphic Design As Communication |d London : Taylor & Francis Group,c2005 |z 9780415278126 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/well/detail.action?docID=1273176 |z Click to View |