Search Results

1

Data-driven marketing the 15 metrics everyone in marketing should know /

by Jeffery, Mark, 1965-
Imprint 2010

Available in ProQuest Ebook Central - Academic Complete.

Electronic eBook

2

Marketing the basics /

by Moore, Karl, 1955-
Imprint 2010

Available in ProQuest Ebook Central - Academic Complete.

Electronic eBook

3

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /

Imprint 2015

Available in Springer Business and Economics eBooks 2015 English/International.

Electronic eBook

4

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /

by Gross, Philip., Gross, Philip.
Imprint 2015

Available in Springer Business and Economics eBooks 2015 English/International.

Electronic eBook

5

Business Relationship Management and Marketing Mastering Business Markets /

Imprint 2015

Available in Springer Business and Economics eBooks 2015 English/International.

Electronic eBook

6

Marketing theory foundations, controversy, strategy, resource-advantage theory /

by Hunt, Shelby D.
Imprint 2010

Available in ProQuest Ebook Central - Academic Complete.

Electronic eBook

7

Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationships /

by Schulte, Benjamin Krischan., Schulte, Benjamin Krischan.
Imprint 2015

Available in Springer Business and Economics eBooks 2015 English/International.

Electronic eBook

8

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /

by Weiß, Stefanie., Weiß, Stefanie.
Imprint 2015

Available in Springer Business and Economics eBooks 2015 English/International.

Electronic eBook

9

Japanese Consumer Dynamics

Imprint 2011

Available in ProQuest Ebook Central.

Electronic eBook

10

Market Entry into the USA Why European Companies Fail and How to Succeed /

by Drews, Ralf., Drews, Ralf., Lamson, Melissa.
Imprint 2016

Available in Springer Business and Management eBooks 2016 English/International.

Electronic eBook

11

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /

by Schaffmeister, Niklas., Schaffmeister, Niklas.
Imprint 2015

Available in Springer Business and Economics eBooks 2015 English/International.
Available in ProQuest Ebook Central - Academic Complete.

Electronic eBook

12

Use of Market Data in the Recruitment of High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry /

by Posthumus, Jan., Posthumus, Jan.
Imprint 2015

Available in Springer Business and Economics eBooks 2015 English/International.

Electronic eBook

13

The digital marketer ten new skills you must learn to stay relevant and customer-centric /

by Weber, Larry, Henderson, Lisa Leslie
Imprint 2014

Available in ProQuest Ebook Central - Academic Complete.

Electronic eBook

14

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries /

by Brabazon, Tara., Brabazon, Tara., Winter, Mick., Gandy, Bryn.
Imprint 2014

Available in Springer Business and Economics eBooks 2014 English/International.

Electronic eBook

15

Uniform Across-the-Board Promotions

by Jauch, Marc-Oliver., Jauch, Marc-Oliver.
Imprint 2014

Available in Springer Business and Economics eBooks 2014 English/International.

Electronic eBook

16

Trend Management How to Effectively Use Trend-Knowledge in Your Company /

by Blechschmidt, Jörg., Blechschmidt, Jörg.
Imprint 2022

Available in Springer Business and Management eBooks 2022 English/International.

Electronic eBook

17

Bayesian statistics and marketing

by Rossi, Peter E. 1955-
Imprint 2005

Available in ProQuest Ebook Central - Academic Complete.

Electronic eBook

18

COVID-19, Technology and Marketing Moving Forward and the New Normal /

Imprint 2021

Available in Springer Business and Management eBooks 2021 English/International.

Electronic eBook

19

Exotic visions in marketing theory and practice

by Walle, Alf H.
Imprint 2002

Available in ProQuest Ebook Central - Academic Complete.

Electronic eBook

20

Journal of marketing analytics

Imprint 2013

Available in Nexis Uni.

Electronic Journal

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