Engaging diverse communities : a guide to museum public relations /

As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. This, the first book-length study of museum public relations for practitioners since 1983,...

詳細記述

保存先:
書誌詳細
Author / Creator: Johnson, Melissa A., 1954- (著者)
フォーマット: eBook 電子媒体
言語:English
Imprint: Amherst : University of Massachusetts Press, [2020]
主題:
オンライン・アクセス:Click here for full text at JSTOR