Engaging diverse communities : a guide to museum public relations /

As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. This, the first book-length study of museum public relations for practitioners since 1983,...

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Bibliographic Details
Author / Creator: Johnson, Melissa A., 1954- (Author)
Format: eBook Electronic
Imprint: Amherst : University of Massachusetts Press, [2020]
Online Access:Click here for full text