Brand Jamaica : reimagining a national image and identity /

"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world s...

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Bibliographic Details
Other Authors / Creators:Gentles-Peart, Kamille, editor.
Johnson, Hume N., editor.
Format: eBook Electronic
Language:English
Imprint: Lincoln : University of Nebraska Press, [2019]
Subjects:
Online Access:Click here for full text at JSTOR