Strategic communication for organizations
"This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselv...
שמור ב:
Authors / Creators: | , |
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Other Authors / Creators: | Waldeck, Jennifer H. author |
פורמט: | ספר אלקטרוני אלקטרוני |
שפה: | English |
Imprint: | Oakland, California University of California Press [2020] |
נושאים: | |
גישה מקוונת: | Click here for full text at JSTOR |