Strategic communication for organizations
"This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselv...
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| Authors / Creators: | , |
|---|---|
| Other Authors / Creators: | Waldeck, Jennifer H. author |
| Formato: | eBook Electrónico |
| Idioma: | English |
| Imprint: | Oakland, California University of California Press [2020] |
| Subjects: | |
| Acceso en liña: | Click here for full text at JSTOR |