Strategic communication for organizations
"This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselv...
Tallennettuna:
| Authors / Creators: | , |
|---|---|
| Other Authors / Creators: | Waldeck, Jennifer H. author |
| Aineistotyyppi: | E-kirja Elektroninen |
| Kieli: | English |
| Imprint: | Oakland, California University of California Press [2020] |
| Aiheet: | |
| Linkit: | Click here for full text at JSTOR |