Strategic communication for organizations
"This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselv...
|Authors / Creators:||,|
|Other Authors / Creators:||Waldeck, Jennifer H. author|
|Imprint:||Oakland, California University of California Press |
|Online Access:||Click here for full text|