Strategic communication for organizations

"This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselv...

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Bibliographic Details
Authors / Creators: LaBelle, Sara, 1988- (Author), Waldeck, Jennifer H. (Author)
Other Authors / Creators:Waldeck, Jennifer H. author
Format: eBook Electronic
Imprint: Oakland, California University of California Press [2020]
Online Access:Click here for full text