Consumer capitalism : politics, product markets, and firm strategy in France and Germany /

"Gunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight area...

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Bibliographic Details
Author / Creator: Trumbull, Gunnar.
Format: eBook Electronic
Language:English
Imprint: Ithaca, N.Y. : Cornell University Press, 2006.
Series:Cornell studies in political economy.
Subjects:
Online Access:Click here for full text at JSTOR