You are the brand /

"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for other...

Full description

Saved in:
Bibliographic Details
Author / Creator: Adubato, Steve.
Format: eBook Electronic
Language:English
Imprint: New Brunswick, N.J. : Rutgers University Press, ©2011.
Subjects:
Online Access:Click here for full text