Sold American : consumption and citizenship, 1890-1945 /

At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertis...

Full description

Saved in:
Bibliographic Details
Author / Creator: McGovern, Charles.
Format: eBook Electronic
Language:English
Imprint: Chapel Hill : University of North Carolina Press, ©2006.
Subjects:
Online Access:Click here for full text at JSTOR