Eisenhower and the mass media : peace, prosperity, & prime-time TV /
Dwight D. Eisenhower presided over an unusual era of peace and prosperity during the 1950s, a period also known as television's "Golden Age." In this first comprehensive study of Eisenhower's mass communication practices, Craig Allen maintains that Ike's tremendous popularit...
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| Author / Creator: | |
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| Format: | eBook Electronic |
| Language: | English |
| Imprint: | Chapel Hill ; London : The University of North Carolina Press, [1993] |
| Subjects: | |
| Online Access: | Click here for full text at JSTOR |
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| 100 | 1 | |a Allen, Craig |q (Craig Mitchell), |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjC9RPhfry3RBKV6wKJxDq |0 http://id.loc.gov/authorities/names/n92098597 | |
| 245 | 1 | 0 | |a Eisenhower and the mass media : |b peace, prosperity, & prime-time TV / |c Craig Allen. |
| 264 | 1 | |a Chapel Hill ; |a London : |b The University of North Carolina Press, |c [1993] | |
| 264 | 4 | |c ©1993 | |
| 300 | |a 1 online resource (259 pages, 16 unnumbered pages of plates) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 241-249) and index. | ||
| 505 | 0 | |a Cover Page; EISENHOWER AND THE MASS MEDIA; Copyright Page; Dedication; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION; 1 FIVE-STAR DEBUT IN WAR, NEW STAGE IN 1953; 2 THE BUSINESS OF PERSUASION, 1954; 3 CIRCUMVENTING THE PRESS, 1953-1955; 4 CHANNELING MODERN REPUBLICANISM, 1954-1955; 5 NO BARNSTORMING, 1955-1956; 6 MEDIA WHIPPING THE DEMOCRATS, 1955-1956; 7 CONVENTIONS A GOP REDEFINITION, AUGUST 1956; 8 TELEVISION VERSUS THE NEW AMERICA, FALL 1956; 9 STATIC FROM HOME AND ABROAD, 1957-1959; 10 DROPPING THE TORCH, 1960; 11 A HERO'S IMAGE FULFILLED, AFTER 1960; CONCLUSION; NOTES; BIBLIOGRAPHY; INDEX | |
| 520 | |a Dwight D. Eisenhower presided over an unusual era of peace and prosperity during the 1950s, a period also known as television's "Golden Age." In this first comprehensive study of Eisenhower's mass communication practices, Craig Allen maintains that Ike's tremendous popularity was partly a result of his skillful use of the new medium of television to define and broadcast his achievements to the American public. Although John F. Kennedy has often been called the first TV president, Allen argues that Eisenhower rightfully deserves that title. Ike was an avid TV watcher, and he saw the medium as a breakthrough. He was aware of the changes television was creating in American society; thus he wasted little time in establishing TV as his dominant communication priority. Eisenhower presided over sweeping changes in the techniques and traditions of presidential communication. He was the first president to deliver televised "fireside chats," hold TV news conferences, conduct televised cabinet meetings, and hire a presidential TV consultant. Ike established the first White House TV studio and was the first president to actively engage in televised "photo opportunities." His 1956 reelection campaign defined much of what is known today as the "television campaign." Only one president since - Ronald Reagan - has left the White House with a higher approval rating from the American public, and Allen credits that achievement to Eisenhower's understanding and use of this new medium | ||
| 588 | 0 | |a Online resource (HeinOnline, viewed May 13, 2020). | |
| 600 | 1 | 0 | |a Eisenhower, Dwight D. |q (Dwight David), |d 1890-1969. |
| 600 | 1 | 6 | |a Eisenhower, Dwight D. |q (Dwight David), |d 1890-1969. |
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| 650 | 0 | |a Communication in politics |z United States |x History |y 20th century. | |
| 650 | 0 | |a Mass media |x Political aspects |z United States |x History |y 20th century. | |
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| 651 | 0 | |a United States |x Politics and government |y 1953-1961. |0 http://id.loc.gov/authorities/subjects/sh85140468 | |
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| 776 | 0 | 8 | |i Print version: |a Allen, Craig (Craig Mitchell). |t Eisenhower and the mass media. |d Chapel Hill : University of North Carolina Press, ©1993 |z 0807820806 |w (DLC) 92035615 |w (OCoLC)26853394 |
| 856 | 4 | 0 | |z Click here for full text at JSTOR |u https://ezproxy.wellesley.edu/login?url=https://www.jstor.org/stable/10.5149/9780807860076_allen |
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