Business acumen for strategic communicators a primer /

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for...

全面介紹

Saved in:
書目詳細資料
Authors / Creators: Ragas, Matthew W., 1977- (Author), Culp, Ron, 1947- (Author)
Other Authors / Creators:Culp, Ron, 1947- author.
格式: 電子 電子書
語言:English
版:First edition.
Imprint: Bingley, UK : Emerald Publishing, 2021.
主題:
在線閱讀:Available in ProQuest Ebook Central - Academic Complete.