|
|
|
|
| LEADER |
02145cam a22003493i 4500 |
| 001 |
ebs26523535e |
| 003 |
EBZ |
| 006 |
m o d |||||| |
| 007 |
cr|unu|||||||| |
| 008 |
210802t20202020njua ob 001 0 eng |
| 020 |
|
|
|z 9781839820717
|
| 020 |
|
|
|a 9781839820700 (online)
|
| 020 |
|
|
|a 9781839820724 (online)
|
| 035 |
|
|
|a (EBZ)ebs26523535e
|
| 040 |
|
|
|a DLC
|b eng
|d EBZ
|
| 042 |
|
|
|a pcc
|
| 050 |
0 |
0 |
|a HF5415.123
|b .W554 2020
|
| 100 |
1 |
|
|a Willcox, Matthew,
|e author.
|
| 245 |
1 |
4 |
|a The business of choice
|h [electronic resource] :
|b how human instinct influences everyone's decision /
|c by Matthew Willcox.
|
| 246 |
2 |
|
|a The Business of Choice: How Human Instinct Influences Everyone's Decisions
|
| 250 |
|
|
|a Second Edition.
|
| 250 |
|
|
|a Revised and Updated Edition.
|
| 264 |
|
1 |
|a Howard House, Wagon Lane, Bingley, United Kingdom :
|b Emerald Publishing,
|c [2020]
|
| 264 |
|
4 |
|c ©2020
|
| 490 |
1 |
|
|a Always learning
|
| 505 |
0 |
|
|a part I. The business, science, and nature of choice. The business of choice -- The ever-advancing science of choice -- The natural history of choice -- part II. Getting practical today. Shortcuts versus analysis - ignoring is decisional bliss -- Getting familiar -- Thanks for sharing (whether you meant to or not) -- Now, and the future - different places with different rules -- Loss and ownership -- Make people feel smart, attractive - or even lucky -- Make it easy - for the mind and the body -- Never be above comparison -- If content is king, context is queen -- Same and different; nature and nurture -- The power of affirmation -- part III. Looking forward. Think differently about market research -- Think differently about how you work.
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 773 |
0 |
|
|t ProQuest Ebook Central - Academic Complete
|d ProQuest Info & Learning Co
|
| 776 |
1 |
|
|t The business of choice
|w (DLC)2021301675
|
| 830 |
|
0 |
|a Always learning.
|
| 856 |
4 |
0 |
|3 Full text available
|z Available in ProQuest Ebook Central - Academic Complete.
|u https://ezproxy.wellesley.edu/login?url=https://ebookcentral.proquest.com/lib/well/detail.action?docID=6354160
|
