How strategic communication shapes value and innovation in society

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political mov...

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Bibliographic Details
Other Authors / Creators:Ihlen, Øyvind, editor.
Ruler, Betteke van, 1948- editor.
Smit, Iekje, editor.
Romenti, Stefania, editor.
Format: Electronic eBook
Language:English
Edition:First edition.
Imprint: United Kingdom ; North America : Emerald Publishing, 2017.
Series:Advances in public relations and communication management, v. 2
Subjects:
Online Access:Available in ProQuest Ebook Central - Academic Complete.
Description
Summary:Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society we ́re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.
Bibliography:Includes bibliographical references and index.
ISBN:9781786357151 (online)
9781787147164 (online)
9781787430143 (online)
ISSN:2398-3914 ;
Author Notes:Edited by Peggy Simcic Brønn, Bi Norwegian Business School, Oslo, NorwayStefania Romenti, Iulm University, Milan, ItalyAnsgar Zerfass, University of Leipzig, Leipzig, Germany; Bi Norwegian Business School, Oslo, Norway