Gender, culture, and consumer behavior
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...
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| Other Authors / Creators: | Otnes, Cele. Tuncay-Zayer, Linda. |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Imprint: | New York : Routledge Academic, 2012. |
| Subjects: | |
| Online Access: | Available in ProQuest Ebook Central - Academic Complete. |