Vintage marketing differentiation the origins of marketing and branding strategies /
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why...
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| Authors / Creators: | , |
|---|---|
| Other Authors / Creators: | Williams, Helena A., author. |
| Format: | Electronic eBook |
| Language: | English |
| Imprint: | New York, NY : Palgrave Macmillan, [2017] |
| Subjects: | |
| Online Access: | Available in Springer Business and Management eBooks 2017 English/International. |