CEO-speak the language of corporate leadership /

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Bibliographic Details
Author / Creator: Amernic, Joel H. 1946-
Other Authors / Creators:Craig, Russell.
Format: Electronic eBook
Imprint: Montréal : McGill-Queen's University Press, 2006.
Online Access:Available in ProQuest Ebook Central - Academic Complete.
Table of Contents:
  • Why the words of business leaders matter
  • Hyperbole and delusion at Enron
  • Framing Anderson
  • The gates to Microsoft :exploiting web sites
  • AOLTimeWarner : claiming the internet kingdom
  • IBM and the privileges of an internet soapbox
  • Constructing Jack Welch, GE's corporate chieftain incarnate
  • Disney's narrative as personality prism
  • Nortel's "Remarkable" letter
  • Three tenors in perfect harmony
  • Creating "North America's Railroad"
  • Towards greater accountability for CEO-speak
  • Appendices: Skilling and Lay's last letter to shareholders of Enron
  • Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001
  • AOLTimeWarner's internet policy statement
  • General Electric's 1991 CEO letter to shareholders
  • Letter to stockholders, 1940 Walt Disney productions' annual report
  • Letter to stockholders, 1941 Walt Disney productions' annual report