The management game of communication
"We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end: it must somehow co...
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| Other Authors / Creators: | Simcic Brønn, Peggy, editor. Romenti, Stefania, editor. Zerfass, Ansgar, 1965- editor. |
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| Format: | Electronic eBook |
| Language: | English |
| Edition: | First edition. |
| Imprint: | United Kingdom ; North America ; Japan ; India ; Malaysia ; China : Emerald, 2016. |
| Series: | Advances in public relations and communication management ;
v. 1. |
| Subjects: | |
| Online Access: | Available in ProQuest Ebook Central - Academic Complete. |