Advertising in the aging society understanding representations, practitioners, and consumers in Japan /

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Bibliographic Details
Authors / Creators: Prieler, Michael (Author), Kohlbacher, Florian (Author)
Other Authors / Creators:Kohlbacher, Florian, author.
Format: Electronic eBook
Language:English
Imprint: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, [2016].
Subjects:
Online Access:Available in Springer Business and Management eBooks 2016 English/International.