The Business of Choice : How Human Instinct Influences Everyone's Decisions.

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own ma...

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Bibliographic Details
Author / Creator: Willcox, Matthew.
Format: eBook Electronic
Language:English
Edition:2nd ed.
Imprint: Bingley : Emerald Publishing Limited, 2020.
Subjects:
Local Note:Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Online Access:Click to View