Recruitment Advertising as an Instrument of Employer Branding : A Linguistic Perspective.
The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically gr...
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| Format: | eBook Electronic |
| Language: | English |
| Edition: | 1st ed. |
| Imprint: | Newcastle-upon-Tyne : Cambridge Scholars Publisher, 2015. |
| Subjects: | |
| Local Note: | Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| Online Access: | Click to View |