The Business of Creativity : Toward an Anthropology of Worth.

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative in...

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Bibliographic Details
Author / Creator: Moeran, Brian.
Format: eBook Electronic
Imprint: Walnut Creek : Taylor & Francis Group, 2013.
Series:Anthropology and Business Ser.
Local Note:Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Online Access:Click to View
Table of Contents:
  • Intro
  • Contents
  • Acknowledgements
  • Overture
  • Chapter 1. Circuits of Affordances
  • Chapter 2. Putting on a Show
  • Chapter 3. Ensemblages of Worth
  • Chapter 4. Shooting an Ad Campaign
  • Chapter 5. The Organization of Creativity
  • Chapter 6. Editing Fashion Magazines
  • Chapter 7. Symbolic Markets
  • Chapter 8. Designing Ceramics
  • Chapter 9. Craftsmanship
  • Chapter 10. Judging Artworks
  • Chapter 11. The Politics of Evaluation
  • Coda
  • Notes
  • References
  • Index
  • About the Author.