The Business of Creativity : Toward an Anthropology of Worth.

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative in...

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Bibliographic Details
Author / Creator: Moeran, Brian.
Format: eBook Electronic
Language:English
Imprint: Walnut Creek : Taylor & Francis Group, 2013.
Series:Anthropology and Business Ser.
Subjects:
Local Note:Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Online Access:Click to View
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505 0 |a Intro -- Contents -- Acknowledgements -- Overture -- Chapter 1. Circuits of Affordances -- Chapter 2. Putting on a Show -- Chapter 3. Ensemblages of Worth -- Chapter 4. Shooting an Ad Campaign -- Chapter 5. The Organization of Creativity -- Chapter 6. Editing Fashion Magazines -- Chapter 7. Symbolic Markets -- Chapter 8. Designing Ceramics -- Chapter 9. Craftsmanship -- Chapter 10. Judging Artworks -- Chapter 11. The Politics of Evaluation -- Coda -- Notes -- References -- Index -- About the Author. 
520 |a How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth. 
588 |a Description based on publisher supplied metadata and other sources. 
590 |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.  
650 0 |a Creative ability -- Economic aspects. 
650 0 |a Creative ability in business. 
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